TV Advertising (Task 1)

1. Explain what TV advertising is.
TV advertising is the promotion of products, brands and/or charity that can appeal to the viewer. Some products are promoted specifically for the channel; for example, an advert regarding a movie that will be aired on a certain time. This usually makes the viewer turn back on that channel. Other adverts consist of product placement. For example, the promotion of Nikon cameras. Charity adverts are also considered to be TV advertisement. However, they are different in the sense that it pleads for the viewer's financial support etc. All in all, TV advertisements are the endorsement of products, brands and/or charity organisations.
2. View three different contemporary TV advertisements and list three characteristics. 

• Products

• Target Audience 

• Anecdote

The majority of adverts use products to promote. It is an essential factor in order to lure potential consumers. However, as mentioned earlier, not all TV adverts revolve around products, but rather charity. 
A target audience is crucial; this is because it helps construct an advert. When the target audience is identified, it is easier to plan and execute the advert. You will know what to focus on based on your target audiences' preferences and interests. In that way, both the advert and product will appeal to them.
Not all adverts include an anecdote, but many of them do. Not only does it engage potential consumers, but it also makes the advert flow smoothly. It helps to promote a product in an appealing manner. For example, using a sob-story to promote a toy usually does the trick. Showing an unhappy boy receiving a toy that turns his frown upside down reinforces the tradition of consuming to be happy.