Task: Watch a series of adverts and identify as accurately as possible the target audience for each, provide a link and give explanations to back-up your conclusions about why the advert appeals to the specific demographic.
The target audience for this specific advert is from B to C2. This is because the product being promoted is not as pricey as a gadget would normally be. However, it doesn't appeal to the lower group as it requires of you to have an income that can be spent on it. This is because the product costs £299 which the employed can afford. Moreover, the birds in the advert were shown to be juggling their work and budget; therefore, the target audience excludes A. This is because they have enough money to not struggle with their budget. This advert also states the benefit of purchasing this product which is less time-consuming. Looking at the target audience, they would be interested as it would save them a lot of time in their work, possibly. Which, ultimately, improves their lifestyle by having not to work extra hours because of their 'old school' ways (as mentioned in the advert).
Other than social class, this advert is aimed at 30-55 year olds. This is because, they would be working full-time (mainly) whilst needing assistance with their daily work. Evidence of this is that the advert showed birds that are middle-aged, not old. Moreover, younger people would not be able to afford the gadget even if they're working part-time. This is because they would still be in education thus spending money on much-needed expenses leaving barely anything for such gadgets. Anyone older than 55 may not be interested in the product as the younger generation are more used to it than anyone; mainly because it was introduced in their time. Whereas, older people would still be hanging on to their old ways and what they grew up with.
The gender in which the advert is targeted at would mainly be males. Not only does the voice-over (male) prove my point but also the animals that were shown to be working. All animals excluding the geese were males. This is because males are the main breadwinners within a family which means they are the main source of budget thus having the money to buy it. The geese were females shown to be shopping whilst the voice-over mentioned how if you monitored the expenses your family is spending, then you can afford the gadget. This enforces the fact that 90+% of women do the shopping for the family which, again, shows how the males are the main source of money.
The targeted demographic would be the city. This is because the birds were shown to be wearing suits and having phones with them along with other gadgets. Living in a countryside, you wouldn't see such a thing. Moreover, most jobs that require gadgets are located in the city. Finally, this advert seemed to target heterosexuals.This is because all throughout you would see heterosexuals living their life. No special indication was included to show that homosexuals were the target.
The main target audience for this advert is A. It's not difficult to identify as it shows the life of an upper class. The voice over also states how this one man riding the Passat has it all: the money, wealth and power. All throughout, the elegance of the ball reflected the elegance and worth of the car. Only the A class can afford to go to such balls with such an expensive and elegant car. Only the upper class live this lifestyle. The age in which the product is aimed at would have to be 35+. This is because the man headed back home to his family to watch a movie meaning he would be working successfully and success usually comes later in life.
The targeted gender seem to be males. Not only are they generally interested in cars but they tend to be the main breadwinners thus having their options open. Moreover, both the voice-over and the man used in the advert were males which makes it even more obvious who it's mainly aimed at. As for the demographic, it was in a city but in a more posh area where you would normally see other impressive cars. This is seen all throughout the advert in which the man was driving through clean and sleek streets.
In terms of lifestyle, I'd say it's targeted at those who are used to living this type of life. This is because all around there were rich people celebrating and wearing all sorts of expensive clothes and jewellery. This means that they live a life of elegance that includes cars. As for sexuality, it seemed to be aimed at heterosexuals. Despite not showing the man's partner, the ball in which the upper class people were in seemed to be heterosexuals. Women were close to men and vice versa. Moreover, the voice-over made it clear that the man in the car ditched the ball meaning he was invited thus relating him to heterosexuality.
The main target audience for this advert is A to C1. This is because it showed a man that was wearing a blazer along with a pair of jeans. This means that the blazer combines Classes A and B along with the jeans Class C1. Just by looking at what he's wearing, you can tell who it's aimed at mainly. Also, it showed how the people in the airplane looked and dressed well. As for age, it's aimed at 30-50. This is because the main man in the advert seemed to be in his thirties. Also, the people in the airplane were between that age group. This may be because that certain age are employed and are generally in good health to be travelling unlike older people who tend to be advised by their doctors not to travel.
Despite having a man as a main character, it was targeted for both genders as the people in the airplane included both men and women. In terms of demographic, I would say it was targeted at those who live in the city. This is because city people tend to travel for different reasons. Airports are located away from the city (for space), however, mainly people from the city board this planes. Moreover, people in the plane looked to have gadgets which city life is all about. Living in a countryside, you wouldn't really be investing in such products due to the lack of its benefits.
As for sexuality, I'd say it was targeted at everyone; not so much niche. This is because the main man in the advert didn't have a partner. Also, the other people in the plane were all sitting alone. This could have been done to indicate the flexibility of the offer. Finally, it was aimed at those who tend to travel a lot. This is because it focused on communicating the good engines behind the plane and the service provided such as comfortable chairs that could turn into beds. Therefore, this advert would appeal to those who travel a lot.
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